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Tag Archives: Jason Merkoski

EricSchmidt

 

 I expected to read details, hitherto unknown to us, about that weird country, North Korea, in Eric Schmidt’s book, The New Digital Age. After all, North Korea is a hot topic, and Schmidt, recently, had a bird’s eye view of it.

Schmidt is on the short list of a very few Americans to experience North Korea intimately, notwithstanding the blinkered Dennis Rodman, who attended a North Korean “celebrity sporting event” a month before Kim Jong-un threatened nuclear annihilation to four U.S. cities: Washington, Colorado Springs, Colo., Los Angeles and Honolulu.

Or, let’s not forget the photo-op of ashen-faced, hostage negotiator, ex-president, Bill Clinton who stood on stage beside the elder, Kim Jong-II during a tense hostage situation. We are curious about North Korea, as-is, on a day-to-day basis, rather than a sanitized distance. Schmidt entered the inner sanctum.

Yes, there were many quotable lines about North Korea and the future of business in Asia in The New Digital Age, but for the rest of us, seeking ephemera, the chapters were like dry lake beds encrusted with cracked mud. 

Eric Schmidt and Jared Cohen dual authored The Digital Age: Reshaping the Future of People, Nations and Business. The book was published this April, several months after Schmidt’s business and sightseeing tour with his daughter, Sophie, to North Korea.

Since books are printed in bits instead of ink, mostly, nowadays, it seems like Schmidt and Cohen could’ve updated their Kindle version to include more North Korean local color before it was published; could’ve added a page or two of local kitsch slash melodrama for those readers who are so very curious about, but will never see the innards of North Korea; with those edits in mind, Schmidt could’ve let his daughter write the book.

Daughter, Sophie’s hot-wired blog post written after her visit to North Korea with her father, Eric Schmidt, was far more fun, informative, and readable than Schmidt’s and Cohen’s book. You might like to visit Sophie in North Korea or read Eric Schmidt’s Daughter Recounts the Duo’s Bizarre Trip to North Korea, a Gizmodo story. It’s lively.

Seemed like the Schmidt-Cohen combo was possibly cautious about letting loose Google secrets or damaging a future working relationship with that Manchurian Candidate-kind-of-country, North Korea. Or something.

A Kindle search for the phrase ‘North Korea’ in The New Digital Age leads to no less than thirty-four instances. But for all those talking points the authors might have been describing a dull gray, nondescript, electrical box that every body owns.

Yeah, we know the North Korean government filters their public Internet. Give us details we can chew on. Give us concreteness. Give us gossip, any morsel, scrap, tedious leftover. Linsday Lohan gets better coverage than that bad-boy, North Korea, after a Schmidt visit.

Maybe informed readers with insider views to Google, and the future, read more into Schmidt’s lines than disappointed reviewers read. I’m sure, reading between the lines totally titillates CEO’s and those who like to guess what Google’s next move is about — readers get that, but a good read that broadens our understanding of the future, sprinkled with some bling-bling, and magic dust, particularly, when describing North Korea is what most readers expected.

A few reviewers on Amazon reviews were disappointed. We were in the minority. Below is the gist of my comment left on Amazon:

Bought The New Digital Age book on Amazon Pre-Order because I thought it was a book I might enjoy a lot. Rarely do this. The first chapter was interesting enough, but the writing kept me, the reader at a distance.

After the first chapter I would find myself flipping through other books in my Kindle. I didn’t get much past the first chapter, though I sampled later chapters to try to find a place to anchor my interest. I gave up on it.

Had just finished reading James Merkosi’s Burning the Page with little effort; I read it page for page, and gave it a good review on my blog. The distance between the two books on the WOW scale was wide. I read Burning the Page without a bump, but there was nothing but turbulence in the cockpit when I attempted to navigate The New Digital Age.

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BURNING THE PAGE: THE EBOOK REVOLUTION AND THE FUTURE OF READING. It shows us how magic came to be. It tells the story about a modern day sorcerer, Jason Merkoski, who spent his life working on the “front lines of the ebook revolution.”

Like FAHRENHEIT 451 the page was burnt, destroyed in the most anarchic invention in the twenty-first century, the Kindle book. To save the page it was deconstructed from atoms, and resurrected to bits.

From paper to zeros and ones. From print to Kindle, and later from bits to bits, conceived on a screen and published onscreen. James Merkoski and the Amazon team quietly changed our lives, and changed a world-wide paradigm that’s been the thread woven into our daily life for centuries – the bound book.

It’s a narrative about the Kindle-dot-com – Amazon, about “Google, Jeff Bezos, and the ghost of Gutenberg. It’s a true story of the eBook revolution—what eBooks are and what they mean for you and me, for our future, and for reading itself,” but mostly it’s the intimate memoir of an inventor entwined w/ the memoir of the Gutenberg invention, the book from beginning to present.

It’s a love letter written to the book as we’ve known it and an elegy to it’s passing. It’s an imaginative glimpse into the new technology that has revolutionized reading and writing books; it is the socialization of books.

Digital books were available before the Kindle; only the Kindle caused a revolution in reading. Before that digital texts were the province of disparate publishers of history books, technical manuals, and fiction books, mostly from established writers like Stephen King. eBook publishing was reserved for the few forward thinkers, sometimes self-publishers, the techno-savvy who, early on, published eBooks in the digital space as a PDF file, a file both awkward and serviceable. The personal Kindle reader, and app, and the flexible-format MOBI file revolutionized eBooks.

The Kindle incarnation proved it could almost displace the much-loved book bound in leather, paper, and cloth with distinct smells and feels, and an almost living presence to bibliophiles. It begrudgingly won us over.

Burning the Page carries forward this astounding history that has happened right under our noses, in writing, story, and a style that begets “pastness, presentness, and futureness, joined by association” tying all these concepts together. It’s a complex style that works as best I can describe it.

Amazon Kindle books have breached the “third digital revolution” described by Neil Gershenfeld, “in which matter and information merge”, where things are turned into bits and bits are turned into things. James Merkoski captured a Gutenberg moment in his book just as one epoch is ending and another beginning. Book lovers and Technosociofiles will not want to miss this one.

burningpageOh, am I bad. Embarrassed myself on the last post about the Twitter Feed. Took the time to sign into twitter — @technosociofile. Now I get that the “Burning The Page” twitter site for Jason Merkoski’s book tweeted twice for me, attractive tweets advertising the released book in my Twitter account, Technosociofile. Where the account revoked came from is a mystery, but all is good, cause I now “get it.” I get why Twitter is awesome and why it’s a good resource for stories. Took me long enough. Sincerely, LMAO. Chalk up my ignorance to my ongoing digital literacy.

Somehow during a phone conversation I wandered into Nick Bilton’s Twitter feed. He writes Bits column for the New York Times. While I’m talking and clicking I tweeted that I’d read the first chapter of Burning the Page. Twitter message pops up goes something like your account has been revoked. Oh, well, big deal. It took me just a second after my phone conversation ended to see I had interrupted Bilton’s conversation tweeting about a book he may or may not review. Am I an unintentional spammer or just damn rude? Burning The Page: The eBook revolution and the future of reading is already on the Huffington Post this morning. Nick if you read this, sorry ’bout that.

Burning The Page” is a great name for a book, especially if it’s by Jason Merkoski, book innovator who worked on the Kindle team to bring us eBooks on reading devices. So, far I’ve read the first chapter, and it’s yellow with highlights on “far off futuristic ideas.” I got sidetracked though. Merkoski added a hyperlink to Twitter for gifts like a digitally-autographed cover for his book. Ooh, proper good, and wicked keen idea his, this Reading 2.0.

Only thing is I’m antisocial, and resist Twitter. I’m a novice. Technosociofile has a slightly used account, so much so that Twitter sends me an email saying it’s good to see you, it’s been sometime since you joined in the conversation. But Merkoski’s autograph lured me to Twitter.

Bilton’s feed is the only Twitter Feed that I follow. He gets the futuristic stuff right in his column. I read his referrals. I am embarrassed to say as a Technosociofile that a social network that’s as widespread as Twitter is pointless to me. I’m such a privacy freak that I break out in hives near Facebook, and like fellow techie-paranoids, I wipe out my last web info with the Google tool that asks if I want to erase it from the beginning of time. If I had more time I’d spend it tearing down my system and rebuilding it again, not Twittering.

What Twitter does give me is long form journalism in the form of Bilton’s excellent Tweets. So, I’ll pursue the in-depth stories through my email alerts for Bilton’s Tweets where I don’t sign on, and refresh that which should not be refreshed — Tweets. In the meantime, I’m anxious to get to chapter two of “Burning The Page.”